Social Media Marketing Basics and Strategy

In this Blog,we are going to talk about a fairly new type of marketing technique: Social Media Marketing. We will discuss about what social media is, give a brief background of social media marketing, and then go on to clarify how this type of marketing and advertising strategy is likely to be useful to your firm.

What is Social Media?

Very first, let us determine social media: Social media is a collection of internet sites on the world wide web the place users can connect with each and every other, delivering information about their life employing a mix of putting up pictures, audio, video clip, and/or statements. Examples of social media web sites consist of, but are not limited to, blogs, social networking sites, and graphic or video sharing sites. There are other types of social media websites, these are just the types we will be discussing in this Blog. In get to give you a better notion of the varieties of social media you will be presented with, lets get a appear at a common, quick time line of social networking sites.

In 1997, internet running a blog began. Users could submit online journal entries, and comment on other users’ posts. In 2002, Friendster was produced as one of the first social networking websites. 3 months after development, Friendster gathered three million users. The web sites MySpace and LinkedIn had been created in 2003. MySpace was modeled following Friendster as yet another social networking website. LinkedIn was created as a networking internet site created about the thought of connecting firms with every other. In 2004, Facebook was produced by Mark Zuckerburg, a Harvard scholar. When it was first introduced, only students at Harvard had access to this social networking web site, but was later on open up to all school pupils. Flickr was also designed in 2004 as an impression-web hosting internet website in which consumers could put up and share a assortment of pictures they experienced taken or located on the world wide web. I’m heading to point out Facebook yet again for 2005 since higher college college students have been now given access to the web site in this calendar year. These days, anyone more than the age of 13 has entry to this web page. YouTube, a online video sharing web site, was also released in 2005. In 2006, MySpace was the most-employed social networking site, nevertheless, Facebook would soar forward and get the title in 2008. Twitter was designed in 2006 as a “micro-blogging” site in which customers could post images and limited, 140-phrase posts. Now that you have a general comprehending of the concept of social networking web sites, let us get a appear at some advertising stats based mostly on using some of these social networking web sites.

2013 Social Media Marketing Report

• 79% of marketers surveyed have integrated social media into their normal marketing techniques

• 86% of marketers surveyed place high value on social media marketing in 2013 (up from 83% in 2012)

• 47% of marketers surveyed have been using social media for two or more years

Increased Exposure and Traffic = Increased Sales

   An additional advantage of social media advertising: awareness. 89% of marketers surveyed in 2013 said that the amount one particular reward of social media advertising is improved publicity. With nearly a few quarters of world wide web customers logging into social networking sites, that broadens your general base of who can find out about you. The other 33% of those who do not use social networking internet sites when logging into the net can understand about your solution by means of term of mouth from those who have found out about your company through the social networking site. And of system, we all know, the a lot more individuals who know about your company, the more revenue you will acquire.

In summary, almost 90% of individuals surveyed in the 2013 report put a high benefit on social media marketing and advertising. It will give you the chance to boost your publicity, without shelling out as much income on advertising and marketing. With nearly 70% of net users logging into these networking sites, you have a massive, Totally free possibility to gain recognition of your organization to potential clientele. Social networking will also help you get familiar with your shoppers, and acquire an straightforward way to find out what it is exactly that they search for in your organization.